Creator Partners

Royale Merchant Creator Partners

15% of every sale
your content drives.

Pieces you pick yourself, yours to keep. Paid out weekly with no cap. You never post it on your own feed.

Current Initiative

End of summer sale, August 20.

We're running an end-of-summer sale from August 20 to September 10, timed against the new Outer Banks season. Sale windows are when our conversion rate is highest, which means the same video earns more per view than it does in a normal week.

Shipping, your shoot, and our review takes about two weeks end to end. If you want your content earning through the whole sale, request your pieces now.

The Partnership

How it works

Most partnerships pay a flat rate for a post that disappears after a day. This is different. Your content runs as a Meta Partnership Ad from your Instagram profile. You upload it, we run it as a paid ad from your handle. You don't post anything yourself.

You earn 15% of every sale it drives, tracked per sale and paid weekly. Your profile collects the engagement from every view the ad gets. The ad runs for as long as it performs, so a single video can keep earning for months.

Who We Are

Royale Merchant.

Jewelry rooted in surf culture. Every piece is handcrafted, 100% waterproof, and built to take a beating. We sell direct to customers online and we're growing fast.

$107K+paid to creators
253creators on the roster
Trybe
Trybe
The platform

Everything runs through Trybe.

Trybe is the platform we use to manage the whole program. Submissions, ads, payouts, and real-time earnings tracking all in one place, on web or in the Trybe app.

01

Upload your content

Film it and upload it to Trybe. You don't post anything yourself. That's where your job ends.

02

It runs from your Instagram

We launch your content as a Partnership Ad from your profile via Meta's official whitelisting flow. It runs from your profile, under your name.

03

Track every sale in real time

Your Trybe dashboard shows exactly what your content earns as it happens. Server-side attribution, so the numbers are accurate.

04

Get paid every week

No invoicing, no follow-ups. Payouts process through Trybe automatically on a weekly cycle. You can also discover and work with other brands through the platform.

Content

What we're asking for.

About 5 pieces of content to start, whether that's videos, photos, or a mix of both. We keep the brief flexible. We just want it to feel like you, not a scripted ad.

Directed Camera UGC

Talking to camera, natural delivery. Content that feels like a real recommendation, not a scripted ad.

Cinematic Lifestyle

Your best visual work. If you have a strong aesthetic or viral clips, bring that style.

High Quality

Content you'd actually be proud of. No specific editing style, just don't make it look rushed.

Your Voice

We're not looking for a specific script. Talk how you actually talk. That's what converts.

How You Get Paid

15% of every sale.

You earn 15% of the tracked sales your content generates. It isn't a flat fee that ends when the post does. Your content keeps running as long as it performs, and you keep earning the whole time.

Commission is tracked per sale, in real time, through Trybe and paid out weekly. You watch it land on your dashboard. There is no cap.

Retainers exist and we set them case by case with creators who deliver consistently. That conversation happens after we see your first batch, not before it.

If your content drives $2,000 in tracked sales
$2,000
15% commission, paid weekly
$300You earn
If your content drives $8,000 in tracked sales
$8,000
15% commission, paid weekly
$1,200You earn
If your content drives $15,000 in tracked sales
$15,000
15% commission, paid weekly
$2,250You earn

Our average order is around $90, so $8,000 in tracked sales is roughly 89 orders. These are illustrations, not a promise of what you will earn.

FAQ

Common questions.

Answers to what most creators ask before getting started.

Do I have to post anything on my own feed?+
No. You upload your content to Trybe and that's where your job ends. The ads run from your Instagram through Meta's official Partnership Ads flow, but you don't post anything yourself. Your feed stays exactly as you left it.
I usually charge a whitelisting fee on top of content. How does that work here?+
The Partnership Ads (whitelisting) aren't an add-on here. They're how the whole program works. You aren't doing a free whitelist. You're being paid 15% of everything those ads sell, for as long as they run, which on a piece that performs is worth more than a one-time whitelisting fee. If your usual rate makes that math hard, tell us and we'll talk about a retainer on top.
Do I get a retainer?+
Not by default. The program is 15% of tracked sales, and that's what everyone starts on. We set smart retainers case by case with creators who deliver consistently, and a retainer works as a guaranteed floor on top of your commission. We have that conversation after we see your first batch, not before it.
When and how do I get paid?+
Payouts are handled automatically through Trybe, powered by Stripe, and they run weekly. Every sale your content drives is tracked in real time on your dashboard, so you can watch it happen. No invoicing needed from you.
Who owns the content I create?+
You own it. You give us the right to run it as an ad for as long as it's working and performing profitably for us. That cuts in your favor: the longer it runs, the longer your 15% keeps paying out. Either way, you have full ownership and can use your content however you want.
Am I exclusive to Royale Merchant?+
No. There's no exclusivity. You're free to work with other brands at the same time, including through Trybe, and we're not going to restrict who else you partner with.
Can I work with other brands on Trybe at the same time?+
Yes. Once you're on Trybe, you have access to the full platform and can discover and partner with other brands independently. RM is one partnership in your Trybe account, not the only one.
Do you need access to my Instagram account?+
No. We don't get access to your Instagram. You connect your Instagram to Trybe, and we request the partnership through there. We never see your login, your DMs, or anything else on your account.
What if I'm not happy with how the content turned out?+
No problem. You don't upload anything until you're happy with how it looks. And once it's in, we review every submission together before it ever runs, so nothing goes live until both sides are good with it.
How does Trybe track which sales my content drove?+
Trybe uses server-side last-click attribution, meaning every sale is traced from the ad click to the checkout completion and tied back to your specific submission. It's more accurate than pixel-based tracking, and you can see each sale credited to your account in real time.
What's Included

What comes with the partnership.

Pick Your Own Pieces

Up to 3 pieces, chosen by you, sent to keep. No strings, no send-back.

Partnership Ads From Your Profile

Content runs as a paid ad from your handle. Engagement goes back to you.

Real-Time Earnings Dashboard

See exactly what your content earns as sales come in on Trybe.

15% Of Tracked Sales

Your rate on every dollar your content generates. Tracked per sale, no cap.

Retainers Where They Fit

Set case by case with creators who deliver. A guaranteed floor on top of your 15%.

Weekly Payouts

Payouts process automatically through Trybe every week. No invoicing needed.

Next Steps

How to get started.

Here's what the process looks like once you're in. Most of it is a quick conversation, usually sorted in a day or two.

01

Join Trybe

Tap the link below to accept your invite and connect your Instagram. This is where we'll finalize everything and where your dashboard lives.

Join Trybe
02

Confirm your scope

We'll agree on how many videos and photos you're making directly in Trybe. Commission is 15% across the board, so this is mostly about scope and timing. Usually a quick back and forth.

03

Get your samples

Request your samples in Trybe. Up to 3 pieces, yours to keep, chosen from what we have in stock right now so they reach you fast. Do this first if you want your content live before the August 20 sale.

04

Start creating

Brief is flexible. Upload to Trybe when you're ready and we'll get it running.

Already talking to us on Instagram or email? Just reply there and we'll get the Trybe setup sorted together.

Get Started

Join Trybe, request your pieces, start shooting.

That's the whole process. The sale starts August 20, so the sooner your samples ship, the more of it your content earns through.

DM us on Instagram Email Support