Creator Program

Royale Merchant Creator Program

Content that earns.
No posting required.

Here's how partnering with Royale Merchant works, from first video to first payout.

Who We Are

Royale Merchant.

Jewelry rooted in surf culture. Every piece is handcrafted, 100% waterproof, and built to hold up. We sell direct to customers online and we're growing fast.

$107K+paid to creators
116+creators already active
The Partnership

How this works

Most partnerships pay a flat rate for a post that disappears after a day. This is different. Your content runs as a Meta Partnership Ad from your Instagram profile. You upload it, we run it as a paid ad from your handle. You don't post anything yourself.

You earn commission on every sale it drives. Your profile collects the engagement from every view the ad gets. The more your content performs, the more you make.

Trybe
Trybe
The platform

Everything runs through Trybe.

Trybe is the platform we use to manage the whole program. Submissions, ads, payouts, and real-time earnings tracking all in one place. You don't need to download anything.

01

Upload your content

Film it and upload it to Trybe. You don't post anything yourself. That's where your job ends.

02

It runs from your Instagram

We launch your content as a Partnership Ad from your profile via Meta's official whitelisting flow. Your face, your handle, your credibility.

03

Track every sale in real time

Your Trybe dashboard shows exactly what your content earns as it happens. Server-side attribution, so the numbers are accurate.

04

Get paid automatically

No invoicing, no follow-ups. Payouts process through Trybe automatically. You can also discover and work with other brands through the platform.

Content

What we're asking for.

About 5 pieces of content to start, whether that's videos, photos, or a mix of both. We keep the brief flexible. What matters is quality and something that feels natural coming from you.

Directed Camera UGC

Talking to camera, natural delivery. Content that feels like a real recommendation, not a scripted ad.

Cinematic Lifestyle

Your best visual work. If you have a strong aesthetic or viral clips, bring that style.

High Quality

Content you'd actually be proud of. No specific editing style, just something that looks considered.

Your Voice

We're not looking for a specific script. We want content that sounds like you and performs with your audience.

How You Get Paid

A guaranteed floor.

Your smart retainer is a guaranteed minimum payout, set with you upfront based on your audience and your usual rate. It's yours no matter what. If your content earns more in commission than your retainer, you keep every dollar above it. No cap.

Commission is tracked per sale, in real time, through Trybe. You can see it happening.

If commission earned is below retainer
$358
We cover the gap to your retainer
$500You receive
If commission earned is above retainer
$1,758
You keep all of it
$1,758You receive

Based on a $500 smart retainer example. Your retainer is agreed before anything goes live.

FAQ

Common questions.

Answers to what most creators ask before getting started.

Do I have to post anything on my own feed?+
No. You upload your content to Trybe and that's where your job ends. The ads run from your Instagram through Meta's official Partnership Ads flow, but you don't post anything yourself. Your feed stays exactly as you left it.
I usually charge a whitelisting fee on top of content. How does that work here?+
The Partnership Ads (whitelisting) aren't an add-on here. They're how the whole program works. The smart retainer and commission structure are already priced to account for it. You're not doing a free whitelist; you're being paid for the ads running from your profile. That's what the retainer covers.
What if my content doesn't drive many sales?+
That's what the smart retainer is for. It's a guaranteed floor. If your commission comes in below your retainer, we cover the difference. You always receive at minimum what was agreed upfront.
When and how do I get paid?+
Payouts are handled automatically through Trybe, powered by Stripe. Every sale your content drives is tracked in real time on your dashboard. You can watch it happen. Payouts process on a regular schedule with no invoicing needed from you.
Who owns the content I create?+
You own it. You give us the right to run it as an ad for as long as it's working and performing profitably for us. We hope that means we can run it for a long time and you keep earning commission the whole way. Either way, you have full ownership and can use your content however you want.
Am I exclusive to Royale Merchant?+
No. There's no exclusivity. You're free to work with other brands at the same time, including through Trybe, and we're not going to restrict who else you partner with.
Can I work with other brands on Trybe at the same time?+
Yes. Once you're on Trybe, you have access to the full platform and can discover and partner with other brands independently. RM is one partnership in your Trybe account, not the only one.
Do you need access to my Instagram account?+
No. We don't get access to your Instagram. You connect your Instagram to Trybe, and we request the partnership through there. We never see your login, your DMs, or anything else on your account.
What if I'm not happy with how the content turned out?+
No problem. You don't upload anything until you're happy with how it looks. And once it's in, we review every submission together before it ever runs, so nothing goes live until both sides are good with it.
How does Trybe track which sales my content drove?+
Trybe uses server-side last-click attribution, meaning every sale is traced from the ad click to the checkout completion and tied back to your specific submission. It's more accurate than pixel-based tracking, and you can see each sale credited to your account in real time.
What's Included

What comes with the partnership.

Free Product

Up to 3 pieces sent to you to keep. No strings attached.

Partnership Ads From Your Profile

Content runs as a paid ad from your handle. Engagement goes back to you.

Real-Time Earnings Dashboard

See exactly what your content earns as sales come in on Trybe.

Smart Retainer

A guaranteed minimum we set with you based on your size and rate, agreed before anything goes live.

Commission with No Cap

Everything you earn above your retainer is yours to keep.

Instant Payouts

Payouts process automatically through Trybe and hit instantly. No invoicing needed.

Next Steps

How to get started.

Here's what the process looks like once you're in. Most of it is a quick conversation and we move fast.

01

Join Trybe

Tap the link below to accept your invite and connect your Instagram. This is where we'll finalize everything and where your dashboard lives.

Join Trybe
02

Confirm your scope

We'll agree on how many videos and photos you're making, your retainer, and your commission rate directly in Trybe. Usually a quick back and forth.

03

Get your samples

Once scope is confirmed, you request your samples in Trybe. Up to 3 pieces, yours to keep. We recommend choosing styles that are currently in stock so they reach you quickly. A few pieces are on pre-order right now, so those ship a little later, or we can send an in-stock alternative in the meantime.

04

Start creating

Brief is flexible. Upload to Trybe when you're ready and we take it from there.

Already talking to us on Instagram or email? Just reply there and we'll get the Trybe setup sorted together.

Get Started

Join Trybe, then we finalize everything.

That's the whole process. Any questions before then, we're easy to reach.

DM us on Instagram Email Support